Co+op stronger together is a consumer brand created for National Cooperative Grocers (NCG) over 140 independent food retail co-ops across the country that highlights and translates the food co-op experience for a new generation of potential co-op shoppers who are more and more interested in where their food comes from, how its produced and supporting local farms and businesses.
The fresh, appealing look of the brand is woven into in-store and marketing materials, providing a consistent, recognizable brand across the many diverse consumer-owned co-ops as it supports and features the core values at the heart of a co-op.
A series of video webisodes highlighting great co-op stories found across the country was created, hosted by chef, author and former Top Chef contestant Kevin Gillespie.
work completed at milkshake